Choosing the Right Type of Video Explainer for Your Business

When you create a video explainer, what do you wish to achieve? In most cases, you want your viewers to walk away with the right knowledge about your brand. Thus, if you are building awareness about your brand, then hiring an explainer video agency can be your best option.

Hiring Explainer Video Agency to Choose the Right Type of Video
 
Effective communication is the key to capturing the attention of your target audience and conveying your brand’s message. Video explainers are a powerful tool for achieving this goal. They offer a captivating and engaging way to explain complex concepts, showcase products, and tell your brand’s story. But which one is the right one for your business?

Breathing Life Into Ideas with Animated Explainers

Animated explainers are a versatile and popular choice for businesses aiming to simplify intricate concepts or introduce their brand in a more creative and engaging manner. These videos use animated characters, graphics, and visual effects to bring your message to life. They are ideal for explaining abstract concepts, illustrating processes, or showcasing intangible products or services. Their dynamic and imaginative nature appeals to a wide range of audiences and allows for creativity in storytelling.

Artistic Simplicity via Whiteboard Explainer

They offer a unique and visually appealing approach by using a hand-drawn animation style on a white background. This style mimics the experience of watching an artist illustrate concepts in real time. Whiteboard explainers are effective for breaking down complex ideas into simple, easy-to-understand visuals. They create a sense of anticipation as the drawing unfolds, making them an excellent choice for capturing and retaining viewers’ attention.

Real-world Connection with Live-Action Explainers

They feature real people, settings, and scenarios, providing a relatable and authentic portrayal of your brand. These videos can showcase your product in real-world usage, highlight customer testimonials or introduce key members of your team. Live-action explainers establish a human connection and build trust by presenting your brand in a genuine and transparent manner.

Motion Graphics Explainers Through Dynamic Information Flow

These videos combine animated text, icons, and imagery to create a visually engaging and informative video. This style is perfect for presenting data, statistics, or step-by-step instructions in a dynamic and visually appealing way. Motion graphics explainers leverage movement and visual effects to keep viewers engaged while conveying complex information.

3D animation for Immersive Visuals

These explainers add a layer of depth and realism to your video by creating three-dimensional environments and objects. This style is well-suited for showcasing products from various angles or demonstrating intricate mechanisms. 3D animation explainers provide a visually immersive experiment that can capture your viewer’s attention and showcase the finer details of your offerings.

Words in Motion with Typography

This type of video explainer relies on text and dynamic typography to convey your message. This minimalist style uses creative typography, color, and animation to deliver information in a visually compelling way. Typography explainers are effective if you wish to convey concise messages, such as your brand slogans, mission statements, or key statistics.

Choosing Wisely for Your Business
When choosing the right type of video explainer for your business, it is best that you consult with a reputable explainer video agency. Like us. Explore our site and reach out.

What is the Optimal Length of a Video to Market Your Brand?

People watch videos because they want to be entertained. They want to consume content on their own terms. If you do not give them this option, then you are missing out on a lot of things. To avoid missing out on this opportunity, then make sure to collaborate with a company video production agency to help you out.

Company Video Production — The Optimal Length of the Video
 
Capturing and retaining the attention of your audience is vital. One key aspect to consider when creating marketing videos is the length. With shrinking attention spans and an abundance of content vying for your viewer’s time, finding the optimal length for your marketing videos can significantly impact their effectiveness.

The Right Length — Short and Snappy

Shorter videos are gaining popularity. They tend to perform better in terms of viewer engagement. Attention spans have become shorter, and viewers are often looking for quick, easily digestible content. Snappy videos of 15 to 30 seconds can capture attention effectively, deliver a concise message, and leave a lasting impression. These bite-sized videos are particularly effective for social media platforms, where users scroll through their feeds rapidly.

Video Context

Indeed, shorter videos work well in various scenarios, the optimal length can vary depending on the context and platform. For instance, on platforms like Instagram, where users are accustomed to scrolling quickly, shorter videos perform better. However, on platforms like YouTube or LinkedIn, where users expect more in-depth content, longer videos can be more suitable.

The 1 to 2-Minute Rule

If your videos require detailed information, you should aim for 1 to 2 minutes. This length lets you engage viewers, deliver your core message, and maintain their attention without overwhelming them. By condensing your content into a concise format, you can ensure that your key points are communicated effectively.

Complexity of the Message

When determining the optimal length, it is vital to consider the complexity of the message that you wish to convey. If your video requires in-depth explanations or showcases intricate details, it might be necessary to extend the duration to provide sufficient information. However, it is critical to strike a balance and avoid overloading your audience with excessive content.

Testing and Iteration

While there are general guidelines, it is vital to note that the optimal length of a marketing video can vary depending on your target audience, industry, and the goals of your campaign. Hence, it is pertinent that you carry out A/B testing and analyze viewer engagement metrics to identify what works best for your particular audience. You should also experiment with different lengths, track audience behavior, and iterate based on the insights you gather.

Engagement Matters

The key to success lies in engaging your audience, regardless of your video’s length. A captivating storyline, high-quality visuals, and effective calls to action are essential elements that can keep viewers hooked. Focus on delivering value, evoking emotions, and sparking interest within the time frame you choose.

Talk to the Experts

If you wish to invest in video marketing, make sure you are working with the pros. Find out more about how to wow your audience by talking to our company video production team, by sending us an email.

Create a Video Explainer That is Easily Shared with an Explainer Video Company

If your video explainer is perfectly crafted, you can expect your audience to share it with their friends. This is one of the reasons this type of video is rising in popularity. This style is easy to engage with. Your audience can easily grasp the idea compared to providing them with a lengthy article. Not sure how to start producing this type of video? Let our explainer video company do it.

Start Captivating Your Audience with the Help of Our Explainer Video Company
 
The power of video explainers as a tool for engagement can’t be overstated. Creating a compelling and informative video is just the first step. The real magic lies in creating content that is easily shared. It is a video that ignites a viral spark that propels your message far and wide.

Hook Your Audience

The first few seconds of your video explainer are crucial. Hook your audience with a captivating and intriguing opening that sparks curiosity. Whether it is an attention-grabbing question, a surpassing fact, or a relatable scenario, a strong hook sets the stage for a video that viewers can’t resist sharing.

Keep It Concise and Engaging

Attention spans are precious commodities. Hence, it is vital that your video explainer is concise. It must deliver your message succinctly while maintaining a dynamic and engaging pace. A well-paced video keeps viewers invested and more likely to share.

Storytelling That Resonates

Human beings are wired to connect through stories. That’s why it is highly recommended to craft a narrative that resonates with your audience’s emotions, experiences, and aspirations. A relatable story not only captures attention but also causes viewers to share with others who might connect with the message.

Visuals that Speak Volumes

Visual appeal is a key factor in sharing ability. Leverage eye-catching visuals, vibrant colors, and dynamic animations to boost the visual impact of your video. Visual storytelling not only reinforces your message but also makes your content more share-worthy.

Harness the Power of Humor

Humor has the remarkable ability to break down barriers and force connections. Incorporating humor into your video can make it more relatable and shareable. A well-timed joke or a clever visual gag can encourage viewers to share your video with others for a good laugh.

Provide Value and Solutions

Shareable content is content that adds value to the viewer’s life. Ensure your video explainer addresses a problem, provides a solution, or offers insights that resonate with your audience. When viewers perceive your content as valuable, they are more likely to share it to help others.

Embrace Social Proof

People tend to follow the crowd. Incorporate social proof into your video explainer by featuring customer testimonials, user reviews, or statistics that demonstrate the positive impact of your product or service. Social proof not only builds credibility but also encourages viewers to share your video to showcase their affiliation with your brand.

Optimize for Sharing Platforms

Different social media platforms have different sharing preferences. Thus, you must tailor your video explainer to suit the platform you intend to share it on. It might involve greater shorter versions for Instagram or crafting attention-grabbing thumbnails for YouTube.

Captivate and Inform
If you are stuck with no ideas on how to start your video explainer, make sure to consult with our explainer video company. We can help you create shareable content that surely amplifies your brand’s message to reach a wider audience.

How Does Working with an Agency Help?

Video production in Los Angeles is helpful if you want to launch a new product or you wish to scale your business. Your audience wants to consume videos, instead of reading text. Thus, if you wish to take your brand image to the next level, consider producing a video to introduce a product or new service.

Communicate Your Message Using Video Production in Los Angeles
 
It is not enough to produce a video to introduce your product or service. You need a great video to communicate your message at various levels in your customer journey. This can help in strengthening content creation. But before you produce one, make sure that you know what your goals are and who your target audience is.

Other Things to Consider

When producing a video for your business, you need to know who the people you wish to reach or watch them. You also need to know how to measure the success of your campaign. Most of all, you need to plan your budget. When you know all of these things, it will be a lot easier to communicate your message and goals in your video.

You also need to know these things especially if you are hiring an agency to make your videos. The agency will make video content creation more efficient. Hiring a good agency can help in solving your issues and work with you thoroughly to help you achieve your goals. It does not matter whether you want more sales or boost brand awareness. The right agency can help you meet this target.

What You Want the Video to Look Like

The agency you wish to hire must know what type of video you wish it to produce. Think about what the final video will look like. Do you have an idea of what the tone must be like? How will it work for you? You may also consider writing a script or you can let the agency write the script for you.

You must decide on these things before the video production starts. This is to ensure that the agency will build your video that meets your timeline and budget. You should also get a good grasp of the formals for the platform on which the content will be shared. When you know all of these things, you can start talking to the agency you wish to hire. Keep in mind that you can ask as many questions as you want to better understand the agency and know whether it is a good fit for you.

Establish the Timeline

It is also important that the agency has the capacity to create the video that you want. Perhaps, it has already done so in the past. That’s why it is vital to study its portfolio and ask if the agency can deliver the content that you want within your budget and time frame.

We Love to Help You
 
Do you need to create a corporate video for your products and services? Our video production in Los Angeles is ready to assist you. Just send us an email to schedule an appointment with our experts today.

Business Video Production Services: What If You’re on a Budget

Creating branded video content is one of the easiest ways to capture your audience’s attention. In the past, it used to be something that only Nike, Coca-Cola, and other bigger companies could afford. With the rise of business video production services, however, any company, big or small can choose to create this type of content

No Heavy Sales Messages with Business Video Production Services

With video, you can entertain your audience without providing them with a heavy sales message. Since it is branded content, your audience would expect that they will not see core value propositions or the usual things that they would find in a corporate video. Thus, branded videos are now gaining a reputation.

Investing in Branded Content

Many familiar brands are investing in this type of content. They know that this content works really well. However, it is not only reserved for large brands. Smaller companies, like yours, can embrace it too. At KKO Pro, we believe that any B2C and B2B companies will have equal opportunities to use this type of content. That is, they are brave enough to embrace it.

The Power of This Content

It does not matter what kind of business you have. You can wield the power of branded content to reach a wider audience and to open more new markets that you cannot reach through traditional sales marketing.

Huge Budget Not Required

If you think that you need a huge budget for it, you are wrong. However, you still need to spend money on it. You may reach out to find out how much you are going to spend on branded video content. We ensure that the campaign will provide a huge impact and make a social difference without burning your budget for nothing.

Creative Development

As part of the process of creating branded content, we need to understand your goals for the project. From there, we can work out how we could meet your goals without spending too much. Knowing your goals will also help us create a powerful piece of content that could increase awareness about your brand and products.

You may consider video production when launching a new product or a charity fundraising event. Our team of experts can help you find an authentic and exciting way to tell your story that would definitely capture your audience’s attention.

Creating Documentary
One of the videos you can try to create is a documentary. But not the usual corporate documentary, though. Instead, it will be a narrative that will tell your story and interview people who got involved in the project. During an interview, we might find something that we can use and highlight. Depending on your goal, the documentary can be full of fun and character.

Generating Excitement
The goal of any branded video content is to generate excitement around an event, product, or service. This is one of the reasons video content can give you the ROI of brand recognition. It could uplift your brand and use the footage online.

Get in Touch
It is our hope that your brand could feel inspired. Start creating your banded content now by using our business video production services. Get in touch with our team today via email so we can discuss how we can help you.

3 Reasons Why You Should Subscribe To a Video Editing Service

I’m so grateful for Pamela Reif, Travis Eliot and Jeanette Jenkins because when I can’t go text on my phone at the gym in between sets, I sweat it out with these three right in my living room. One thing these three entities have in common is that they are content creators. Pamela on Youtube, Travis at Inner Dimension TV and Jeanette as a guest trainer on PopSugar. Releasing videos is a huge aspect of their lives and naturally it creates sustainable income and businesses. So, how can you be a power producer, releasing a ton of videos monthly on YouTube, Instagram and Facebook but also save time and money? The answer is a video editing subscription service. Here are three reasons why you should subscribe to a video editing service. Let’s get into it.

1. It Saves You Time

It’s no secret that you can film for 45 minutes and then spend 6 to 8 hours

editing that raw footage, adding in cool transitions, learning how to do it if you’re unfamiliar, spending time picking the right songs, making sure that the piece is perfect by adding in titles and lower thirds… You could have simply spent that time shooting 2 more videos, hanging with your friends, having dinner with your family and let’s keep it truthful…sleeping. But no, you were stuck editing your video. At first, it’s kind of exciting because it’s where you piece it all together and see your video come to life, but if you’re naturally an “idea person” and a performative person, it can really drain you when you have a new idea, but have 3 or 4 videos in the tuck left to work on. Instead, you could just send it to your dedicated editor who can get your videos done in 48 hours while you vlog your Disneyland adventure with your friends. So that’s the first one, it’ll save you time.

2. It’ll Save You Money

If you are not personally editing your videos, you are getting it done by an editor. The going rate for a pretty simple video edit with little to no color grading, no sound mixing and few revisions is about $150-$200. If you’re attempting to or are releasing 4 videos per month, you’re paying $600 to $800. Oh no. Check this out, stick to your 4 video per month schedule and pay a flat fee of $299. Now if you’re a power producer and you are trying to put out more than 4, no problem, unlimited videos per month for only $615.

Another angle is if you’re monetized on Facebook or Youtube, a heavy editing workload can mean that releases are slowing down and ultimately losing you money. One thing I don’t like, is losing money. A subscription will help you stay on track.

3. It Adds Production Value

As a content creator, we’re sometimes forced to be a jack of all trades and ultimately masters of none. We may have incredible on-camera skills and technically know how to operate Adobe Premiere, but truthfully, it’s not your bag. Don’t worry about that anymore, not only are these editors solely focused on editing, they’ve got the catalogue of hi-def royalty free stock footage and audio, Adobe After Effects presets, and more that’ll add some flavor to your videos in their back pockets. It can take your videos from Slamdance to Sundance, all within 48 hours. That’s the third one, it’ll make your videos shine!

When it comes to building your content empire, it’s never done alone. Building your team requires trust, efficiency and effectiveness. Now is your chance to surround yourself with only the best. With a video editing subscription service, you’ll be sure to save your time to shoot more videos, make more money by releasing more videos and insures your videos are top notch which will appeal to way more people (making you more MONEY!). Simple problems require simple solutions!

Great Possibilities for You

I know how it feels to film your content but spend way more time editing it. You should be filming more and posting more. We’ve decided to solve this problem for you. Kelby KO Productions now offers a video editing subscription service to relieve of you the stress. For a low monthly fee, we’ll edit your videos within 48 hours and it’ll include amazing high definition royalty free stock footage and audio, lower thirds and titles as well as epic transitions. Choose the best monthly package for you today and make your videos stand out!

2 Ways To Make Your How-To Videos Shine

Making corporate or how-to videos? It’s time to make them to the best of your ability. Let’s quickly review two ways to make your how-to videos shine!

1. Framing

Let’s remember that videos are of course a visual medium. The viewers will tolerate a few odd shots here and there but ultimately, you want to be efficient in your storytelling, or in this case your instructions. Be sure to frame yourself in a way that best aligns with how the information is being told. Let’s look at two options.

1. Center Framing

Let’s use this shot of YouTuber MKBH or Marques Brownlee, king of talking head tech videos. You see he is in the center of the frame, his head is not cut off at the top, in fact leaving maybe a quarter of an inch above his head. This shot is very effective because it forces the audience to view the speaker and ONLY the speaker. We can safely assume that if this shot remains, there will not be graphics or images on the screen to the left of the right of the speaker because it would destroy the symmetrical effect of the shot

2. Picking a Side

Let’s review this shot, where the subject is on the left side of the frame. The speaker’s head is not cut off, leaving a nice half inch of space above his head. The background is blurry, showcasing that the subject in the forefront is most important. On the right side of the frame, we have a large space where the editor is able to introduce new graphics to the video whenever they please. Choosing the right shot will always encourage your instructions to be told exactly how you want them to be consumed by the viewing public!

2. Lighting

Those familiar with the KKO blogs might assume the second subject in this article would be about sound. It almost was. But we’ve gone over sound here already so we can talk about the importance of lighting your video.

Let’s looks at an example of a well lit how-to video and a not so well lit video.

This is a great example. Option #1 shows the speaker in a dimly lit room and his face is very dark. Studies have shown that darker images get less reach and less engagement than a brighter image. Therefore, the first and second lighting example showcase a non-effective lighting strategy for their video.

How about the third option? Can you spot the issue in this photo? The speaker’s face is not evenly lit, casting a harsh shadow on the right side of the frame, on the left side of his face. It’s important that the speaker is lit evenly, so that the viewer’s eyes are not distracted by unfortunate lighting choices, even if the viewing public doesn’t know what they are necessarily distracted by! It simply will not be appealing.

When it comes to making how-to or corporate videos, the trick is making the image an appealing one for the viewing public. It’s really that simple! If you’re set to be releasing many videos throughout the month, it will benefit you to sign up for a video editing subscription service so that you can film more and edit less. KKO offers an extremely affordable video editing subscription option for content creators!

Great Possibilities for You
I know how it feels to film your content but spend way more time editing it. You should be filming more and posting more. We’ve decided to solve this problem for you. Kelby KO Productions now offers a video editing subscription service to relieve of you the stress. For a low monthly fee, we’ll edit your videos within 48 hours and it’ll include amazing high definition royalty free stock footage and audio, lower thirds and titles as well as epic transitions. Choose the best monthly package for you today and make your videos stand out!